员工福利优化 to attract and retain talent 

With employers facing global skills shortages, it has never been more important to think about optimizing your employee 好处. Properly optimized 好处 not only reduce people risks and boost health and engagement but can also help companies attract and retain talent.

Critical to success is collecting and interpreting data on which 好处 your employees are actually using. 这 can then be used to inform strategies on how best to strengthen your employee value proposition (EVP). 例如, introducing new mental health 好处 in response to increasing health insurance costs linked to fatigue or burnout.

Despite the value of such a data-driven approach, analyzing the data required remains a challenge for HR. 80% of employee 好处 data analysis is still done using spreadsheets at a time when other functions, 包括财务和营销, 已经在使用自动化分析了吗.

当人力资源团队必须手动集合时, standardize and analyze employee 好处 data, 时间被浪费了, 这些见解很快就会过时. Thankfully, technology is now transforming how companies manage employee 好处, with two-thirds (67%) of employers saying they plan to centralize HR. Many hope to utilize technology to drive efficiencies and create a more unifying and equitable global employee 好处 experience.

Technology is also driving total 奖励 optimization by allowing employees to use their 好处 from any location at any time. The value of this flexibility was realized during the pandemic, with employers quickly pivoting their 好处 offerings. It has now become a must for any highly distributed workforce.

除了…之外 协调员工福利, centralized 好处 technology provides data insights to create a consistent employee experience. Analyzing the data allows you to see how employees are using 好处 in real time to determine which 好处 are proving effective. These insights can then inform your employee 好处 optimization strategy to improve engagement and reduce costs.

Once you know how and why people are using their 好处, you can use these insights to streamline your offering. If employees respond to a recession by decreasing voluntary pension contributions, what financial well-being 好处 should you introduce?

Lessons can again be learned from the pandemic. Employers used real-time insights to identify any gaps or successes that appeared in their 好处 offerings. 通过跟踪报销, many employers saw people swapping out gym memberships for virtual classes and commuter passes for bikes. 这 understanding led to the introduction of further digital healthcare solutions. The analysis on take-up of these new 好处 was then used to further optimize total 奖励 offerings.

通过分析总奖励, HR leaders can go beyond tracking the success of a single benefit or one region’s preferences. They can create and track personas to generate a data-driven picture of how 好处 are used to share with the C-suite. 这, 反过来, 将推动优化, potentially making the difference between retaining or losing 好处 budget.